BTS! BTS!! The crowd shouts in the concert hall, and their screams and cheers vibrate the stadium. The cheers are so loud that the singing is muffled. The people in the stadium are multicultural, from Korean people to American people. However, they chant out the lyrics of the song in unity as if it is their own language. There are thousands of them in the concert. They are all fans of BTS, a k-pop group.
These days, there is a rise of K-pop music around the world. One of the most successful and famous K-pop artists is BTS. They released a new song, Butter, on May 21, 2021. Currently, Butter is remaining No.1 on the Billboard charts for 4 weeks. In addition, They became the fastest group since The Beatles to earn four US number one albums. This is a big achievement for a Korean musician. However, there is a reason for this new rise; their music connects in many ways, good performances, and an extraordinary amount of fans.
Lede + Nutgraf
K-pop groups have become a global phenomenon, taking the world by storm, and increasing the multiculturalism of their fanbase. These days, there is a rise of K-pop music around the world. One of the most successful and famous K-pop artists is BTS. They released a new song, Butter, on May 21, 2021. Currently, Butter is remaining No.1 on the Billboard charts for 4 weeks. In addition, They became the fastest group since The Beatles to earn four US number one albums. This is a big achievement for a Korean musician. However, there is a reason for this new rise; their music connects in many ways, good performances, and an extraordinary amount of fans.
The first reason for this global phenomenon is their connecting music. Their music isn’t about common topics like love or relationships. Instead, it is about issues such as bullying, self love, and elitism. John Cena, a 16-time WWE champion also said that he was part of the ARMY and that he became a fan of BTS due to their songs’ messages. “The very popular group, BTS, had just released an album called ‘Love Yourself’. So I put out all these messages about self-love and I’m thinking,“‘This is not going to be a good idea because this big, larger-than life, 16-time WWE champion is now talking about vulnerability and the fact that you are enough and you shouldn’t be ashamed of who you are,’ said John Cena. Apart from John Cena, many other celebrities like Emma Stone and Lorde are big k-pop fans, too. Lord said: “It is because their melodies and songs are very interesting. Their melodies are a lot more charming than the Western pop which I grew up listening to." The number of fans K-pop groups have clearly shows how many people can connect with their music in various ways.
The performances and visuals are another reason why people love K-pop Idols so much. K-pop idols not only sing, but dance, too. They show some very impressive moves that professional choreographers also like. They have hard trained, jaw dropping performances like blockbuster musicals. Also, their performances including fancy outfits, albums, and music videos, help the groups to be visually pleasing. Their performances and great visuals are also a big aspect in their success.
The final reason is their extraordinary amount of fans. Undoubtedly, BTS has the largest fandom, ARMY. According to an article, they have 90 million fans, even though there is no way to know the exact number or fans. This is almost twice the population of South Korea. Aside from the number, the fans also donated millions of dollars to several charities, including BLM, Live Nation’s Crew Campaign, and coronavirus relief efforts in South Korea, and South Korean charity ChildFund for children in need. These kind acts of fans helps BTS manage their good image, too. K-pop groups are able to build their fans through the connection of their music. Many fans said that they could relate to the topic of the songs which made them join the fandom and retain their fans by concerts, fan meetings, and new songs. Since they have so many fans, they are never alone. If they have a rumor, then their fans will protect them. However there are negative sides, too. The fans are very important for k-pop idols because they can be influential.
More people around the world have grasped the love of K-pop and the ideas of the music that it’s trying to address. People have banded together and formed a unity with different multiculturalism to show their support and love for their beloved idol groups. No longer do people discriminate and focus on their main native culture, but widen their understanding of the message even though they don’t speak it. It has become a trend and it has become a big part globally. In conclusion, there are main reasons for k-pop’s success: their connecting music, mind-blowing performances and visuals, and their amazingly large and nice fans. As some influential people have claimed, K-pop has become something that not only bring its’ music with vibrant visuals, and dances, but something that touches the heart of people to build their self-confidence and love for one another.
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